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Content-Based Data Analysis and Streaming Ad Optimization

How are studios leveraging scene-by-scene content analysis to improve ad specificity and targeting, and how effective are current implementations? WarnerMedia former VP Byron Saltysiak, Play Anywhere s Pete Scott, Qonset s Jesse Redniss, and MagellanTV s James Lauzun discuss in this clip from Streaming Media East 2023. ....

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