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The craft is constantly changing in OTT space. Every few months, the rules keep changing. The business players are still looking for the secret sauce. They are still trying to figure out and grapple with what kind of content works.
The media & entertainment sector is facing an adverse effect of the Covid 19 pandemic crisis. During the lockdown period, most of the film production and entertainment houses had to shut down, in such a scenario, technology played an imperative role in generating quality production work by functioning virtually.
Two decades ago, when audiences wanted to consume entertainment in a video format, they had only two options – TV and cinema. Today, the modes of delivering video content have grown multi-fold. Content production, too, has seen a democratization with new technologies that have enabled every individual to become a creator.
The Indian audio and music landscape has undergone a paradigm shift in the past few years. On-demand audio content and podcasts are transforming people’s listening habits, just as on-demand video has changed how viewers watch television.
Mumbai: The unending reservoir of talent emerging from the South across languages like Malayalam, Telugu, Tamil and Kannada indicates that language is no longer a barrier in the consumption of content, only quality. Experts discuss the implications of the South content market boom at Viacom18 presents The Content Hub Summit 2022 organised by Indiantelevision.com. What genres