Stay updated with breaking news from Ideabrew Studios. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
India has emerged as the third-largest market for podcast listeners globally even as around 78 per cent of people surveyed got to know about this media recently, a report said on Thursday. According to the report, around 82 per cent of respondents were initially unaware of podcasts, highlighting a
HT Smartcast x Mint PodMasters Awards: From business, news, fiction, society and culture to sports, arts, and erotica - there are about 20 categories. | Latest News India
As Spotify Audience Network launches in India, Kristiana Carlet, Brad Grealy and Arjun Kolady, shed light on how the audio-first marketplace intends to bridge the gap between audiences, creators, and advertisers
Spotify: The audio-first advertising marketplace will bring scaled, audience-based podcast buying to brands in India for the first time, and presents a unique opportunity for podcast publishers and creators in the markets to effectively monetise their content, the company stated in a press release. The first publishers in India that will leverage the Network to monetise content through advertisers, include Audio Pitara and Ideabrew Studios
Industry experts discuss how the upsurge in consumption has led to transparency challenges in India’s podcasting space.