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Indian Gen-Zs don't seem to be a fan of true crime podcasts. According to Spotify's Culture Next report, true-crime podcasts saw the second least-year-on-year growth in 2023. In contrast, categories like religion/spirituality, health and fitness and education ranked much higher.
As Spotify Audience Network launches in India, Kristiana Carlet, Brad Grealy and Arjun Kolady, shed light on how the audio-first marketplace intends to bridge the gap between audiences, creators, and advertisers
Spotify: The audio-first advertising marketplace will bring scaled, audience-based podcast buying to brands in India for the first time, and presents a unique opportunity for podcast publishers and creators in the markets to effectively monetise their content, the company stated in a press release. The first publishers in India that will leverage the Network to monetise content through advertisers, include Audio Pitara and Ideabrew Studios
Opinion: Audio’s your chance to be the brand friend that shows up
AI DJ to NFT-enabled playlists, a quick chat with the app's global chief creative and India sales head on the audio streaming app's activities these days.