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Facebook says estimates don't matter when advertisers are paid per click on February 18, 2021, 14:21 16 comments A hot potato: Facebook has a checkered history when it comes to advertising. From selling user data to the highest bidder to lying about how many users advertisers can reach in its videos. Now it looks like they have been at the latter only regarding general audience numbers. Recently unsealed court documents reveal that Facebook senior executives have been knowingly overstating customer reach to advertisers for years. The filing contains recor...

Major US news publishers join the Coalition for App Fairness advocacy group to fight the ‘Apple tax’ A group of major U.S. news publishers have joined the Coalition for App Fairness (CAF), the advocacy group pushing for increased regulation over app stores and fair treatment for all developers. The publisher trade association now joining CAF is Digital Content Next (DCN), a representative for the AP, The New York Times, NPR, ESPN, Vox, The Washington Post, Meredith, Bloomberg, NBCU, The Financial Times and many others. The organization is now the 50th member for CAF and the first to repre...