The content landscape has changed and brands need to adapt – but how?
This promoted content is produced by a member of The Drum Network. The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum's audience. Find out more on The Drum Network homepage. Dentsu puts forward how brands need to adapt to continue growing The last 12 months have accelerated many changes in content generation that were already well under way. As a result, 85% of marketers know they need to transform for the long term to align with the current climate. But how? The content landscape has been experiencing changes that h...