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IAS Announces Campaign Sync Solution with Xandr's Invest DSP to Match Advertisers' Pre- and Post-bid Settings

Press release content from PR Newswire. The AP news staff was not involved in its creation. ....

New York , United States , Tom Sharma , Dylan Mcbride , Mad Science Inc , Sync Pre Bid Segment , Quality Sync Pre Bid , Quality Sync Pre Bid Segment , Context Control , Chief Product Officer , Machine Learning , Global Head , Microsoft Advertising , Xandr Invest , Xandr Monetize , Xandr Curate , Pr Newswire ,

IAS Announces Campaign Sync Solution with Xandr's Invest DSP to Match Advertisers' Pre- and Post-bid Settings

IAS Quality Sync Pre-bid Segment reduces ad campaign block rates and campaign activation time to further optimize digital media quality NEW YORK, June 27, 2022 /PRNewswire/ Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced the launch of its Quality Sync Pre-bid Segment. Currently accessible in Xandr's Invest DSP globally and other DSPs soon, the solution allows advertisers to seamlessly mirror their post-bid advertising campaign settings with their pre-bid settings, for both mobile and desktop across video and display inventory. With the Quality Sync Pre-bid Segment, advertisers can enable unified brand safety, keyword blocklists, URL exclusion lists, brand suitability (Context Control avoidance), and invalid traffic avoidance settings. Streamlining Activation The unified pre-bid segment removes the complexities and reduces the time and human error associated with manually mirroring post-bid preferences to pre-bid. Advertisers can launch ....

New York , United States , Tom Sharma , Dylan Mcbride , Sync Pre Bid Segment , Sync Pre Bid , Quality Sync Pre Bid Segment , Context Control , Chief Product Officer , Machine Learning , Global Head , Microsoft Advertising , Xandr Invest , Xandr Monetize , Xandr Curate ,

Integral Ad Science (IAS) vs. The Competition Financial Survey

Integral Ad Science (NASDAQ:IAS – Get Rating) is one of 114 publicly-traded companies in the “Computer programming, data processing, & other computer related” industry, but how does it compare to its peers? We will compare Integral Ad Science to similar companies based on the strength of its institutional ownership, profitability, dividends, analyst recommendations, valuation, earnings […] ....

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Head-To-Head Survey: Integral Ad Science (IAS) and Its Peers

Integral Ad Science (NASDAQ:IAS – Get Rating) is one of 114 publicly-traded companies in the “Computer programming, data processing, & other computer related” industry, but how does it compare to its peers? We will compare Integral Ad Science to related companies based on the strength of its risk, profitability, analyst recommendations, dividends, valuation, earnings and […] ....

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AutoWeb (NASDAQ:AUTO) & Integral Ad Science (NASDAQ:IAS) Critical Analysis

AutoWeb (NASDAQ:AUTO – Get Rating) and Integral Ad Science (NASDAQ:IAS – Get Rating) are both small-cap auto/tires/trucks companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, analyst recommendations, earnings, institutional ownership, dividends, valuation and risk. Valuation and Earnings This table compares AutoWeb and Integral […] ....

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