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Digital and programmatic advertising is at an inflexion point, with the industry striving for privacy-first, brand-suitable advertising that still delivers efficiency and scale. Oracle and Havas Media have been working together to use Oracle’s Contextual Intelligence, part of Oracle Advertising Solutions to do just this for brands, earning a Markie Award finalist spot along the way.

Digital and programmatic advertising is at an inflexion point, with the industry striving for privacy-first, brand-suitable advertising that still delivers efficiency and scale. Oracle and Havas Media have been working together to use Oracle’s Contextual Intelligence, part of Oracle Advertising Solutions to do just this for brands, earning a Markie Award finalist spot along the way.

Investegate announcements from Aktana, Aktana Launches Contextual Intelligence 360 to Solve the Challenge of Personalizing Customer Engagement at Scale

New Solution Serves as the Intelligence Command Center for Life Sciences Commercial and Medical TeamsSAN FRANCISCO, Oct. 06, 2021 (GLOBE NEWSWIRE) -- Aktana (https://www.aktana.com/), the leader in intelligent

New Engine Integrates All Sources of Insight and Uses Transparent AI to Overcome Barriers to ScaleSAN FRANCISCO, Oct. 06, 2021 (GLOBE NEWSWIRE) -- Aktana (https://www.aktana.com/), the leader in intelligent