Continental building premium agri tyre business to meet UK farming needs
The demands on the agricultural industry around the world are evolving rapidly. Spiralling cost pressures mean an uphill battle for farmers transforming their operations to feed a growing global population more sustainably. While there is substantial variance in the global market, this context means there is substantial demand for innovative, high-technology solutions for agricultural tyre supply, which increasingly transcend the boundaries of the tyre itself. Since it re-entered agricultural tyre manufacturing in 2016, Continental has supported the development of its European agricultural tyr...