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Neither B2B Nor B2C: 12 Big Ways B2G Marketing Differs

It is crucial for newcomers navigating unfamiliar aspects of this niche, yet expansive, market to grasp the key differences that shape B2G marketing dynamics. ....

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Oracle Falls Short On Revenue But AI Cloud Contracts Promise A Long-Term Growth Story

On Monday, Oracle Corporation (NYSE: ORCL) fell short with its fiscal first quarter and revenue guidance. Shares went down 9% during extended trading. Although Oracle remains much smaller compared to Amazon (NASDAQ: AMZN), Microsoft Corporation (NASDAQ: MSFT) and Google, Oracle touted contracts with AI development companies. Fiscal First Quarter Highlights For its fiscal first quarter that ended on August 31st, the database software maker reported revenue grew 9% to $12.45 billion, below LSEG’s ....

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