Google Ads Tracking Updates; Here's What Advertisers Need to Know
Starting in May, Google Ads will be setting a first-party cookie with a new identifier through the Global site tag as well as Google Tag Manager. As a first-party cookie, it will be unique and limited to users of a specific site. Advertisement Why The Change to Begin Setting a First-Party Cookie? Google has made it clear that they’re taking steps toward protecting privacy, which means a heavier reliance on first-party data. With changes on the horizon for the way that folks are tracked, first-party data is more valuable than ever. In effort to create more opportunities for solutions that bu...
Source: searchenginejournal.com