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Hanging on for not much longer. it is great as a woman too to think about this show and what it represents for feminism. it's right on the cutting edge. >> and, yet, there is this weird dynamic where even though we learn more and more about don draper and how despite his cool factor and his control, you know, in his professional world that he really is a loser in a lot of ways, and, yet, people still want to be him, and you have this great quote from john hamm who says i'm always surprised when people are, like, i want to be just like don draper. you want to be a miserable drunk? you want to b...

Let's not write off white millennials too quickly. >> the cultural cool factor, if you want to call it that. i want to give you a picture of who was rooting for who at the last two conventions, republican and democratic? in terms of the culture war dem have eva longoria. democrats have george clooney. republicans, clint eastwood who did talk to a chair. a great actor, though. republicans had scarlett johansson. there is this coolness factor of the republican party doesn't exactly help them win more millennials, right? >> not at all. fundamentally when you bring it down to its essence it is abo...

Alarmingly different because our society is so desensitized. >> it's about relevancy, too. >> not every movie? >> if you put a scotch in the movie "the notebook" i don't think you'll see a lot of women going out drinking scotch overnight. >> there is a certain thing about the cool factor. think about even television shows that have product placements in them. people see those stars using that particular product. the next thing you know sales start going up. >> wave of the future on two topics today. biz panel, thanks so much. let's see what's ahead on shepard smith reporting. >> feds say the...

Go hillary clinton. isn't that movie about how gross that teacher is, anyway? reese witherspoon played tracy's ambiguity beautifully. i love that entry, i love the movie, because you don't come down on a single side. and a lot of the book is like that. >> i want to clarify one thing. i didn't write the book. i oversaw the book. >> editor, we said, editor behind the book. i know there's other bloggers. >> so people get credit, absolutely. i mean, i think that's one of the more fair entries. there are others that are more pointed and have a very, very specific point of view and don't try to quot...

Will we have a shut-down? >> over the last week the momentum has been shifting against one, but it's too soon to say. you can still have it. it's a close call. >> great job, everyone. thank you so much. appreciate it. coming up on "the lead" if you have ever been disappointed after listening to online reviews, there might be a good reason. which businesses are paying for reviews and what's being done about it? plus, it gave the new iphone that extra cool factor and was supposed to keep your phone safe but already, hackers figured out a way around the new fingerprint technology. [ male anno...