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Has H&M lost its way? As Swedish brand's CEO unexpectedly quits, how ads 'sexualising' children, 'casual racism' and a boycott over its presence in Israel have seen it fall behind its rivals

Published: February 1, 2024

Helena Helmersson resigned after four years as CEO and 26 years at the company, saying that 'it has been very demanding at times for me personally'.

Source: dailymail.co.uk

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