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BBCNEWS Talking July 5, 2024

to talking business weekly with me aaron heslehurst. let s go and to talking business weekly with me aaron heslehurst. let s go and take a look at what was on show. the show. the saudis are splashing out on sport. golf, football and boxing a role being pumped with cash but what does this middle eastern moneymen for the business of sport? qatar, bahrain and the uae of also bending the sporting establishment, but is it s about the speech, profit or trying to take the focus away from human rights concerns. upending the sporting establishment. i will discuss all of this with these two. there they are. leading expert on the links between sport and politics and top your spot investor he thinks there s millions to be made for a plane for profit. also on the show, i m going to catch up also on the show, i m going to catch up with the man he puts the big deals together for boxes such as anthonyjoshua and jesus rodriguez and asking how saudi arabia s vast oil wealth in shaping ....

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BBCNEWS Talking July 5, 2024

wherever you rejoining me from around the world, once again, a big hello and a warm welcome to the show. you know, eye watering sums of money are being thrown at sports all over the world, but it s the middle east that seems to be doing most of the buying. and saudi arabia in particular. whether it s in football, golf, formula 1, boxing or cricket, billions of dollars are flowing in. so what impact is it having on the business model that has allowed these sports to become, well, some of the world s most popular forms of entertainment? just a few weeks ago, saudi arabia s sovereign wealth fund known as pif, agreed a deal to merge its live golf series with the us and european tours. the saudis, they re thought to be pumping in $3 billion. it ll bring their acrimonious rivalry, including lawsuits, to an end. football, it s also seen an influx of saudi cash. back in december, cristiano ronaldo signed for al nasr for around $220 million a year. it does include commercial act ....

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BBCNEWS Talking July 5, 2024

to talking business weekly with me, aaron heslehurst. let s go and take a look at what s on the show. the saudis are splashing out on sport. golf, football and boxing are all being punched with cash. but what does this middle eastern money mean for the business of sport? qatar, bahrain and the uae are also upending the sporting establishment. but is it all about prestige, profit, or trying to take the focus away from human rights concerns? i m going to be discussing all of that with these two. there they are. a leading expert on the links between sport and politics, and a top us sports investor who thinks there s millions to be made from playing for profit. also on the show, i m going to catch up with the man who puts the big deals together for boxers such as anthonyjoshua and jesse rodriguez. i m going to ask him how saudi arabia s vast oil wealth is reshaping the prizes on offer in his big money sport. wherever you rejoining me from around the world, once again, a big ....

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BBCNEWS Talking Business June 4, 2024 16:40:00

And of course, we know saudi isn t the only middle eastern nation investing heavily in sports. i mean, that s also been the case with qatar, as we saw last year s world cup and also with the united arab emirates, the uae. i mean, i m wondering how these rivalries are influencing their investments in the sporting arena. so we had abu dhabi, then we had qatar, and now we ve got saudi arabia. the perfect storm potentially could be where they all begin to, to try and outcompete each other. you know, keeping in mind, for instance, that kuwait has the largest sovereign wealth fund in the entire middle east. but what we do see is this kind of copying behavior. you know, the gulf region in particular seems to be caught up in this cycle of copying at the moment. and, simon, let me end on this. basically, where is all of this heading? so this is absolutely an exercise in legitimacy on behalf of saudi arabia. and so what saudi arabia is looking for is the point at which, when people ....

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BBCNEWS Talking Business June 4, 2024 10:40:00

And neom and saudi arabia more generally as these homes of sport. and of course, we know saudi isn t the only middle eastern nation investing heavily in sports. i mean, that s also been the case with qatar, as we saw last year s world cup and also with the united arab emirates, the uae. i mean, i m wondering how these rivalries are influencing their investments in the sporting arena. so we had abu dhabi, then we had qatar, and now we ve got saudi arabia. the perfect storm potentially could be where they all begin to, to try and outcompete each other. you know, keeping in mind, for instance, that kuwait has the largest sovereign wealth fund in the entire middle east. but what we do see is this kind of copying behavior. you know, the gulf region in particular seems to be caught up in this cycle of copying at the moment. and, simon, let me end on this. basically, where is all of this heading? so this is absolutely an exercise in legitimacy on behalf of saudi arabia. and so what saudi arab ....

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