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>> todd: the overall points, i do not have anything prepared for the dwarves. >> greg: no clapping for todd. >> why this team is going to phil for the points that you may. it is like having "jaws" without the shark and you can't have that. if you want to make it completely woke movie, great. call it "barbie" if you want. but the fact that some thing that stood out to be, hollywood hates a fairytale love story now, he heard the words that she used. you are not going to see a fairytale love story. that just shows how far albert has gone from their core customer. we all love a fairytale love stor...

>> greg: yeah. all right. jimmy. >> i could pull this down for you. this is a semi serious point. the wokeism is what is hurting them because disney's core customer is parents. and they are lecturing parents about inclusion while they are charging them $200 to get in which is the most exclusionary thing you ever heard in your life. so that is where it is. they are out of touch with the value of the customer. pretty soon they will have a version of sleepy beauty starting bill cosby and nobody wants that. i'm just saying. >> greg: again, they are blaming you for bill cosby. >> i got in trouble a...

So when they rolled the campaign out, they caught their core customer by surprise and suggested that they need to do more calibration up front. you need to think about the worst case scenario along with the best casescenario. >> and how much of that should take into account other stakeholders like the people who work for your company? >> oh, absolutely. so one distinction between the fwud lig bud light and target issue, target seems to have pivoted for their employees' safety. that is very different from caving to the pressure from their consumer base. so target has a little more leeway with t...

To feed their family, so may be on as little as £25 per week, to feed theirfamily, so it may be on as little as £25 per week, to feed their family, so it is very tough and as a business we are trying to absorb as much of the price inflation as we can in terms of the cost of our products, and we have committed to freezing the price of our £1 lines so we will hold that price because it is really important for our core customer that we can offer them the absolute best value possible but as we all know, there are price increases at shelf across are price increases at shelf across a range of pro...

Corporate message, "we are sticking to our core customer, who are young, male, urban." according to a poll, the value kaepernick more than the general population. the nike reputation, does it take a hit from those ads last september? yes, but it's still nice. the billionaire founder of nike says it doesn't matter if a lot of people hate your brand, as long as people who want to buy your shoes love you. that's all that matters. >> melissa: that is so interesting. it used to be the thinking was if you have a business or you have a public company like this, you never want to get near anything pol...