Page 4 - Core Customer News Today : Breaking News, Live Updates & Top Stories | Vimarsana

After putting the burger on the menu for the first time, they saw a lift in sales of 26% in the first few weeks. >> a big marketing push behind it. i think people are very excited. i think they were curious. it draws a lot of people to the restaurant. >> the marketing made them curious, but the taste had them coming back. it is now one of the top three best sellers. >> up to 75% of consumers we are seeing at great burger chains are hard for meat eaters. it's driven great business for them. it's the core customer that keeps coming back, making it the best selling burger for weeks on end. they h...

The numbers aren't. official: -- officially official yet, but what is holding some back. >> certainly health care costs are playing into people's concerns. on the flip side a stock market is on a great runup, people are feeling more optimistic. >> who is you're core custom -- your core customer. >> our core customer is in a middle to better income bracket, predominantly a female customer buying for men,. >> really. >> when you get into holiday, that actually changes. it becomes much more broad in terms of the price opinion s -- price points, we about $30 to $31 for the average price in our sto...

>> but, the similarity is, there are a lot of women in the locker room, are there? >> no, reporters are in the locker room but not in the sense you would expect them working side by side. a lot of the similarities are the same. the important thing that's going to come out of this, is that some of the culture that we're hearing about is going to change. it's going to change because there's an awareness about it. just like seven years ago, there wasn't an awareness about the importance of concussions. >> yeah, yeah. >> the awareness of treating your teammates the right way i think is the benefit...

They have this new menu that came out that really targeted higher prices, new like refined menu with better beef. now they're trying to focus on that dollar menu. they want to go back to that core customer and target that person. >> you know that $12 coffeemaker? it might be good. because the price of coffee has fallen but not in toempls what we pay. what's that about? >> i know you're a fan of starbucks. i am, too. starbucks is not going to drop their prices. wholesale prices have dropped, but because of the reason why is because columbian production is going gang bust ers. but brazilian prod...

It comes from a start-up named square. jack dorisy is a ceo. who's the primary user? the core customer? >> it's really any small business in the united states. you can imagine you know, hairdressers. tax accountants. small business owners. you know, any sort of professional service like a piano teacher or golf instructor. >> it makes money by getting a cut of the transaction. >> we take a fee of 2.75% and pay the banks and credit card companies out of that, so the user just pays that amount. >> setting up requires you download the free square app. you'll have to input info including your banki...