Detailed text transcripts for TV channel - MSNBC - 20120107:13:06:00
Story. once bane made it public, 11 of the next 12 quarters, negative same store sales, negative sales compared to the pizza industry. it got to the point they had to change their complete pizza recipe. the neat 2009 commercials -- >> most amazing. they ran an ad campaign saying our pizza is absolutely terrible and we understand that. we're going to try to make it better. i mean -- >> that's exactly right. and it worked. it worked very well. domino's has recovered. it got to that point under bane capital. yet bane made a lot of money. you know, intellectually and as a business journalist, if b...