P&G Hopes Consumers Will Flip for New Dawn Package
Redesigned packaging for Dawn dishwashing liquid — featuring an inverted bottle and mess-free cap — delivers one-handed, grab-and-squeeze dosing.
Source: packagingdigest.com
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Redesigned packaging for Dawn dishwashing liquid — featuring an inverted bottle and mess-free cap — delivers one-handed, grab-and-squeeze dosing.
New inverted bottle from P&G for its Dawn dish soap, the Dawn EZ-Squeeze, has a no-flip cap and self-sealing valve, and enables one-handed dispensing.