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Auckland: In the world envisioned by a recent Tourism New Zealand advertisement, a khaki-clad employee of the fictional Social Observation Squad rescues wayward travellers from the cliches of Kiwi tourism. “Lower those arms nice and slow,” the officer, played by comedian Tom Sainsbury, bellows through a megaphone to a pair of travellers committing a “summit spread-eagle” photo opportunity at Coromandel Peak, which overlooks the South Island’s Lake Wanaka. He pulls them away from the precipice and dispatches them instead on a bicycle winery tour. This lighthearted ad, intended for a ...

Its Borders Shut, New Zealand Prods Local Tourists to ‘Do Something New’ A viral ad campaign urges New Zealanders to find new ways to look at their own backyard — and to stop posting hot-tub vacation photos. A winter view of Wanaka, a town in New Zealand’s South Island. Before the pandemic struck, tourism was New Zealand’s largest export industry.Credit...Andrew Quilty for The New York Times Feb. 4, 2021 AUCKLAND, New Zealand — In the world envisioned by a recent Tourism New Zealand advertisement, a khaki-clad employee of the fictional Social Observation Squad rescues ...

Wednesday, 27 January 2021, 6:01 am 26 January 2020, Auckland: 100% Pure New Zealand has launched a new social advocacy campaign to encourage Kiwis to do – and share – something new while travelling around New Zealand this summer. In the campaign, comedian Tom Sainsbury leads a fictional “Social Observation Squad” on a mission to get Kiwis sharing creative snaps of their domestic travels via #DoSomethingNewNZ, rather than copying often-replicated social media trends. Among the popular “hot dog legs”, “hot tub back shot” or “follow me” shots, one of the key examples includ...

Press Release – 100 Percent Pure New Zealand 26 January 2020, Auckland: 100% Pure New Zealand has launched a new social advocacy campaign to encourage Kiwis to do – and share – something new while travelling around New Zealand this summer. In the campaign, comedian Tom Sainsbury leads a fictional “Social Observation Squad” on a mission to get Kiwis sharing creative snaps of their domestic travels via #DoSomethingNewNZ, rather than copying often-replicated social media trends. Among the popular “hot dog legs”, “hot tub back shot” or “follow me” shots, one of the key examp...

Brook Sabin Stuff has launched a new travel section, one that we hope will inspire Kiwis to see more of our beautiful backyard, and give them an easy way to plan and book their trip. Want to save yourself the hike up Wānaka's Roys Peak and take a scenic helicopter ride instead? Or combine glamping with a jetboat ride on the Whanganui river? Whether you’re looking for some budget fun or splurging for a special occasion, there are some great-value experiences to be had in Aotearoa – and we here at Stuff Travel want to share them with you.