The American company which makes it, Sabre, pushes its product using pictures of men who have been sprayed in the face wincing in pain. Sabre ranks its different pepper spray products using a thermometer graphic, which bursts into flame for their strongest spray, the Sabre Red Capsaicinoids - the one Corrections uses in New Zealand prisons. The company's promotional video says Cell Buster produces a fog of pepper spray, "which contaminates the cell and inflames the inmate's respiratory tract". It says that "the coughing and irritation produced by cell buster generally results in a much more c...