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Sharon Chuter s Make It Black Campaign Could Change the Dictionary Definition of Black
Allure
2/5/2021
© Courtesy of Pull Up for Change; Illustration by Clara Hendler
In the wake of 2020 s nationwide Black Lives Matter uprising, our social media feeds flourished with the hashtag #PullUpOrShutUp. The movement and Pull Up For Change organization, created by Uoma Beauty founder
Sharon Chuter, encouraged beauty companies to reveal just how many Black employees and employees of color they have (especially in leadership positions). Now, Chuter and Pull Up for Change are embarking on a new endeavor: the
Make It Black Campaign.
In short, the Make It Black Campaign is partnering with nine beauty brands to make some of their most iconic products packaging. well, black. Briogeo, Colourpop Cosmetics, Dragun Beauty, Flower Beauty, Maybelline New York, Morphe, Nyx Cosmetics, Pür Cosmetics, and Chuter s own Uoma Beauty will each transform one of their produc ....

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