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Uoma Beauty's Sharon Chuter Launches Make It Black Campaign at Ulta

UOMA Beauty
Sharon Chuter and Pull Up For Change have teamed up with nine beauty brands to launch the Make It Black campaign at Ulta Beauty.
The campaign is set to raise funds for the Pull Up For Change Impact Fund, which provides financial support to emerging Black founders.
The campaign s collection includes an assortment of limited-edition all-black best-sellers from beloved beauty brands. All profits go to the Impact Fund.
Sharon Chuter, CEO and founder of Uoma Beauty, has been working diligently to bring awareness to corporate biases and create opportunities for Black founders and employees within the beauty space. Last June, Chuter challenged companies to release the demographics of their workplaces with the rollout of her revolutionary #PullUpForChange initiative. In her latest campaign launching February 5, Chuter and Pull Up For Change are moving the needle even further by teaming up with nine beauty brands for the Make It Black campaign. ....

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Sharon Chuter's Make It Black Campaign Could Change the Dictionary Definition of "Black"

Sharon Chuter s Make It Black Campaign Could Change the Dictionary Definition of Black
Allure
2/5/2021
© Courtesy of Pull Up for Change; Illustration by Clara Hendler
In the wake of 2020 s nationwide Black Lives Matter uprising, our social media feeds flourished with the hashtag #PullUpOrShutUp. The movement and Pull Up For Change organization, created by Uoma Beauty founder
Sharon Chuter, encouraged beauty companies to reveal just how many Black employees and employees of color they have (especially in leadership positions). Now, Chuter and Pull Up for Change are embarking on a new endeavor: the
Make It Black Campaign.
In short, the Make It Black Campaign is partnering with nine beauty brands to make some of their most iconic products packaging. well, black. Briogeo, Colourpop Cosmetics, Dragun Beauty, Flower Beauty, Maybelline New York, Morphe, Nyx Cosmetics, Pür Cosmetics, and Chuter s own Uoma Beauty will each transform one of their produc ....

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