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Three industry executives said Chinese brands like OnePlus and Realme are soon likely to exit the television business altogether in India, or significantly downsize it. Emails sent to OnePlus and Realme remained unanswered till press time on Thursday.
The Chinese brands in the Indian television segment are losing market share for the first time, mirroring the trend in the smartphone space.
TV Brands: Three industry executives said Chinese brands like OnePlus and Realme are soon likely to exit the television business altogether in India, or significantly downsize it. Emails sent to OnePlus and Realme remained unanswered till press time on Thursday.
The decline in Chinese brands' shipments can be attributed to consumer preferences shifting towards mid-range and premium models from players like Sam
The iPhone maker has a long history of creating demand -- and playing the long game.