messi: Messi Magic: Apple TV+ witnesses a two-fold surge in subscribers within a month of Messi joining Inter Miami
Lionel Messi's arrival in the US to play for Inter Miami FC has caused a twofold surge in Major League Pass subscribers on Apple TV+, sparking a "Messi Effect". Recent data from Apple reveals that the three most-watched MLS matches ever occurred within the week of Messi's induction into the league, while there has also been an unprecedented surge in stadium attendance. To enhance viewer experience, MLS Season Pass has introduced enhanced coverage for Inter Miami's matches, including drone footage and bilingual sideline reporters. Apple's recently announced 10-year deal with Major Lea...
Source: indiatimes.com