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Consumers no longer worry about whether they “Got Milk?” and are now more obsessed with "Got Oat Milk?" or almond milk or other plant-based choices, according to a new report just released that shows the sales of traditional dairy are falling as the rise of plant-based milks has skyrocketed and shows no signs of abating. In the last few years, plant-based milk companies have gained momentum, as new types continue to fight for shelf space in the market, offering vegan alternatives made of oats, almonds, hemp, peas, bananas, coconut, and cashews among others. The tastes are so real that consumers interested in avoiding the hormones and preservatives in dairy milk have their choice of texture, taste, thickness and whether they are environmentally friendly (such as oats) or more concerned with protein and fat content. A new study just linked dairy milk to higher incidents of breast cancer, and many consumers are avoiding the estrogens in cow's milk as part of adopting a more whole-food, plant-based diet.