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Publicis Worldwide India wins creative mandate for Godrej ProClean


GCPL has recently forayed into the Rs.2600 cr surface cleaning & disinfecting solutions market
19 May, 2021 - 01:15 PM IST     |     By indiantelevision.com Team    
New Delhi: After a hotly contested pitch, Publicis Worldwide India has been chosen by Godrej Consumer Products Ltd. (GCPL) to manage the integrated creative duties for Godrej ProClean, a newly launched range of floor, toilet, and bathroom cleaners.
Godrej ProClean marks GCPL’s foray into the Rs.2600 crore surface cleaning and disinfecting solutions market that has witnessed fast growth after the pandemic hit last year. Increased awareness about cleanliness and demand for hygiene has pushed consumers towards durable new-age products as against traditionally used cleaners like phenyl. ....

New Delhi , Suraj Pombra , Russel Barrett , Somasree Bose , Godrej Proclean , Publicis Godrej , Godrej Consumer Products Ltd , Publicis Worldwide India , Godrej Consumer Products , Publicis Worldwide , Subhash Kamath India , Godrej Proclean , Subhash Kamath , புதியது டெல்ஹி , சூரஜ் போம்பிர , கோதுரேஜ் ப்றோக்லிோன் , கோதுரேஜ் நுகர்வோர் ப்ராடக்ட்ஸ் லிமிடெட் , புபிலிசிச் உலகளவில் இந்தியா , கோதுரேஜ் நுகர்வோர் ப்ராடக்ட்ஸ் , புபிலிசிச் உலகளவில் ,