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Showalter dedicated his life to learning and sharing knowledge about the Ephrata Cloister.

Accretive Media, an OOH data and technology company, has launched Accretive Outcomes, a solution that delivers measurement and attribution for OOH advertising, according to a company press release. "We believe that access to accurate and reliable measurement will be a…

If you live in Manheim Township or Millersville, you may find this difficult to believe: Up to 10% of Lancaster County residents speak Pennsylvania Dutch. Many also speak English, but at home they generally speak Deitsch. This is a finding of Frank Kessler, a Pennsylvania Dutch dialect enthusiast who lives in Belgium. He has a particular interest in Lancaster County because the largest Amish settlement in the world is located here. He often visits the area. Of the estimated 40,525 Amish residents of the Lancaster settlement in 2020, about 36,000 to 37,000 live in Lancaster County. The others ...

Expert: Security, comfort top of mind for 2021 If 2020 was the year of the unexpected, many are hoping that 2021 will be the year of a return to the expected. From a return to more traditional ways to get news and information to more in-person gatherings, this is what one expert believes we can expect from 2021. A return to traditional interaction "A successful vaccine, coupled with extreme device fatigue from the last year will lead to revitalized interest in more "traditional" formats such as OOH, DOOH, and audio. In fact, VIOOH's annual State of the Nation report found U.S. marketers were...