Pop Culture Is Driving Retail Sales In More Ways Than One
Pop culture has always played a part in driving consumer behaviors, but now we are seeing the influence of pop culture go beyond celebrity endorsements or collaborations.
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Pop culture has always played a part in driving consumer behaviors, but now we are seeing the influence of pop culture go beyond celebrity endorsements or collaborations.
Patrick ROBERT/Corbis via Getty Images This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Family members of Robert McKeon, the late founder of Veritas Capital, claim in a new lawsuit they are entitled to some of the money the PE firm received from Dyal Capital last year. The McKeons said Dyal paid $725 million and loaned $200 million in exchange for 11.79% of Veritas. They allege the deal structure reduced their payout and claim Veritas's principals used the $200 million loan t...