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>> how do we regulate an algorithm? >> we don't. >> why? >> because they're big companies and they're the one in charge just like cbs used to be in charge of the air waves. >> but if google writes an algorithm that somehow directs -- let me do a better one. let's say one of the -- >> facebook. >> no, monster.com. like an employment site and their algorithm seems to always leave out people of color. >> right, that's a different issue. >> that's my point. how do you -- they could say, oh, we just wrote an algorithm, we didn't know it was going to do that. >> well, the problem is who's making the...