The Quick Tip: How to Create an 'Author Platform'
Subject: The Quick Tip: How to Create an 'Author Platform' Having an author platform means you are seeking the right readers for your work and putting yourself forward as an authority. Few academics produce scholarship with any expectation of a positive cash flow. You’re lucky if royalties provide a windfall in the low three figures. What most researchers want, beyond buyers, is buy-in. You hope readers will share your sense of the importance of your findings. You want to convince an audience that your arguments have value. You are focused not just on sales but on “reach.” The term for...