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Butterkist Unveils New Crisp Product - Vimarsana News

Butterkist Unveils New Crisp Product

29th April 2021 KP Snacks is expanding its Butterkist popcorn brand with the launch of a new product called Popcorners. The popcorn-based crisps are a triangle-shaped snack, with the brand stating that it was looking to drive “interest and excitement” through the novelty factor of a unique ‘crossover’ proposition. With the lightness of popcorn and the crunch of crisps, Butterkist Popcorners are touted as a lighter snack that contains 50% less fat than standard potato crisps on average. Available initially in Asda from this week at £1.99, the new product is launching in a sharing bag ...

KP fuses crisps and popcorn to create 'crossover' Butterkist snacks | News - Vimarsana News

KP fuses crisps and popcorn to create 'crossover' Butterkist snacks | News

Popcorners offer ‘the lightness of popcorn and the crunch of crisps’ according to KP KP Snacks has given its Butterkist brand new look and added a duo of ’popcorn crisps’. The popcorn brand has been given a makeover and its range extended with the addition of new triangular Popcorners – which it is touting as a ‘crossover’ snack that bridges the gap between popcorn and crisps. The NPD offered “the lightness of popcorn and the crunch of crisps”, said KP, and is claimed to contain 50% less fat than standard potato crisps. Two flavours – Sweet & Salty and Sweet Chilli – ...