Creationjust As The Second Annual Tiktok Benchmarks Amp Strategy Guide From Conviva Was Warning That Brands Had To Figure Out Quickly How Take Advantage Ofa Medium Showing Explosive Growth News Today : Breaking News, Live Updates & Top Stories | Vimarsana

| 17 March 2021
Just as the second annual TikTok Benchmarks & Strategy Guide from Conviva was warning that brands had to figure out quickly how to take advantage of a medium showing explosive growth, UK broadcaster Channel 4 has done just that for its main linear channel and its leading digital service.
The new accounts for Channel 4 and E4, @channel4 and @E4, will feature exclusive content from Hollyoaks, Made in Chelsea and Pete & Sam’s Reality News. Clipped content from a range of other Channel 4 hits including Gogglebox, 8 Out of 10 Cats, Taskmaster, Celebs Go Dating and First Dates will also appear on TikTok.
Channel 4’s Leeds-based digital unit, 4Studio, will also publish over 150 videos in the first six months of the accounts being active on TikTok, which will include a commitment to original content creation as part of #LearnonTikTok – TikTok’s initiative to create educational and informative video posts to inspire creative learning. Channe ....

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