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Following mixed reactions, Presidential Adviser on Creative Communications Paul Soriano said government ads abroad featuring overseas Filipino workers with the tagline 'We Give the World Our Best' are meant to pay tribute to the migrant community.
The new country brand under the Marcos administration, “We Give the World Our Best – The Philippines” is not for tourism purposes but meant to uplift the overseas Filipinos’ spirit.
Marketing experts say nothing kills a bad product faster than good advertising. This is one of the points being raised amid the controversy over an effort to create a so-called national brand for the Philippines.
After a lawmaker hit a tourism tagline found on a bus in the United Kingdom for hinting that the country gives away its nurses, the Department of Tourism declared it would introduce its own tourism slogan.
Halcyon House Washington Page with Whitney Sanger