KFC and Naga DDB Tribal Malaysia hijacks JPJ's KFC car plate bidding with an original Finger Lickin' Good Plate – Campaign Brief Asia
March 10 2021, 11:50 am | BY Kim Shaw | No Comments On the 13th of February 2021, Kedah road transportation department (JPJ) announced that KFC car registration plates were up for bids. The minimum bid for some of the more sought-after numbers, KFC 50, KFC 8 and KFC 9999, was RM20,000. To be relevant and continue building affinity with people, KFC decided to take advantage of this viral news and give people what they crave for by putting an original KFC plate up for auction – a dining plate. Together with creative agency, Naga DDB Tribal Malaysia, a one of a kind KFC plate was des...