Ad Forum Global Summit report: 'Intersection' is where magic lies
The Ad Forum Global Summit was about the business of advertising. This report looks at key highlights from global agency leaders.
Source: themediaonline.co.za
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In a rough 2020, incumbents and upstarts took divergent M&A paths | Advertising
Exploring new frontiers: black symbolises AKQA and red is for Grey. Then, the company sought to meld the commerce expertise of Geometry into VMLY&R, and integrated the operations of Glitch too. In Australia and New Zealand, it moved to take full control of its stuttering regional operations. Other agency networks too sought to rightsize their operations in a pandemic. Battered by frozen or slashed ad spend and a weighty network, Dentsu in Japan announced that it would slash the number of brands under its international unit from 160 to six, as it cut thousands of jobs. Already, the firm had b...
Source: campaignasia.com