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This Week in Apps: App Store privacy labels, Facebook criticizes Apple over ad targeting, Twitter kills Periscope Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy. The app industry is as hot as ever, with a record 204 billion downloads and $120 billion in global consumer spend in 2019. Not including third-party Chinese app stores, iOS and Android users downloaded 130 billion apps in 2020. Consumer spend also hit a record $112 billion across iOS and Android alone. In 2019, people spent t...

Snap Reaches Partnership With Unity on in-Game Ads, Game Development The cross-platform engine powers 53% of the top 1,000 grossing mobile titles As of June 30, Unity Ads reported more than 22.9 billion monthly global ad impressions Unity December 17, 2020 Cross-platform game engine Unity entered into a partnership with Snap Inc. that gives advertisers on Snapchat access to Unity’s ads inventory and brings Snapchat technology to game developers via Snap Kit.

Unity and Snap Inc. Partner to Extend Ad and Tech Reach Unity Ads now available in the Snap Audience Network; Snap Kit SDK now available for Unity game developers, with Bitmoji for Games SDK coming in 2021 Unity (NYSE: U), the world's leading platform for creating and operating real-time 3D (RT3D) content, and Snap Inc. (NYSE: SNAP) today announced a partnership that extends the reach of Unity's Ads supply to Snapchat advertisers, and brings Snap technology to game developers through Snap Kit. With more than 50 percent of all mobile games made with Unity, the Unity and Snapchat advertisin...

Unity and Snap Inc. Partner to Extend Ad and Tech Reach By Staff 4 months ago Unity Ads now available in the Snap Audience Network; Snap Kit SDK now available for Unity game developers, with Bitmoji for Games SDK coming in 2021 SAN FRANCISCO–(BUSINESS WIRE)–$SNAP—Unity (NYSE: U), the world’s leading platform for creating and operating real-time 3D (RT3D) content, and Snap Inc. (NYSE: SNAP) today announced a partnership that extends the reach of Unity’s Ads supply to Snapchat advertisers, and brings Snap technology to game developers through Snap Kit. With more than 50 percent of a...

Unity partners with Snap to extend reach of Unity Ads and deliver Snap Kit integration '); } Unity has partnered with Snap to extend the reach of Unity Ads to Snapchat advertisers, while also bringing Snap technology to game devs through the Snap Kit SDK.  Both companies claim the deal will fortify the reach and discoverability of Unity-based mobile games, allowing devs to grow their audience and boost player engagement.  It also means that, as of today, Unity Ads, which already reach consumers on Android and iOS, will be included in the Snap Audience Network (SAN) -- an off...