Volkswagen's kangaroo deterrent 'RooBadge' via DDB Sydney, University of Melbourne and WIRES
Developed over three years, to help reduce collisions with kangaroos.
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Developed over three years, to help reduce collisions with kangaroos.
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A seemingly simple device that fits neatly over a Volkswagen’s front badge could save countless kangaroos and regional Australian drivers, as well as hundreds of thousands of dollars in damage by emitting a warning signal to kangaroo species of a vehicle’s approach. Developed over three years
Created by FCB London and directed by Andreas Nilsson, the spot encourages people to have a healthy relationship with their everyday bodily functions