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The heiress’ appointment represents the latest development in a growing trend of brands tapping celebrities to serve as creative marketing leads.
Matchbox Twenty’s lead singer Rob Thomas supplies Welsh vocals in a new Maximum Effort ad for Ryan Reynolds’ Aviation American Gin.
The lip and skincare brand believes that the right lip balm can make all the difference in a romantic moment.
The campaign, created pro bono by Adam&EveDDB New York, targets Americans in their 40s and 50s looking ahead to retirement.
‘The Originary Map’ challenges players to protect the forests and indigenous peoples through education and play.