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YouTube Shorts have surged in popularity amid TikTok ban concerns, with over 70 billion daily views and revenue sharing for over a quarter of Partner Program channels.
A TikTok ban has the potential to cause huge damage to the emerging creator economy and the thousands of small businesses that operate within it.
TikTok is expanding its Effect Creator Rewards monetization tool to more regions and lowering the program's payout threshold.
TikTok is expanding its Effect Creator Rewards monetization program to more regions and lowering its payout threshold, the company announced today. The program, which launched in May 2023, rewards creators for the effects they make through TikTok’s AR development platform, Effect House. TikTok is also updating the program's payout model, as creators will now receive rewards only for effects used in public videos.
Intagram was the most downloaded app in the world in 2023.