Crispym Ms News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Boss: or this? gecko: sir, how 'bout just "fifteen minutes could save you fifteen percent or more on car insurance." boss: ha, yeah, good luck with that catching on! anncr: geico. fifteen minutes could save you fifteen percent or more on car insurance. a new e-poll from "forbes" magazine focusing on iconic advertising characters and the most lovable of them all, here was the clear-cut winner. >> all i'm saying is i don't know why everyone wants to eat the crispy m&ms. i'm, i know i'm -- >> sorry. >> joining us now, melanie wells, executive editor for "forbes" magazine. my favorite is running...

>> very popular. even have their own store in las vegas. >> and in times square. >> yes. >> any manner of m&ms, anything. that speaks volumes about them. what about the pillsbury doughboy? >> he's been around for a long time, and he's still paying off for general mills. the company paid something like $16,000 to produce him a long time ago and he is still very popular, very recognized. people feel these characters are familiar and safe. >> sure. >> and by the way, they're safe for companies, too. you know, they're not real celebrities who are going to get in trouble and embarrass the companies...

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