Detailed text transcripts for TV channel - MSNBC - 20100321:15:27:00
>> very popular. even have their own store in las vegas. >> and in times square. >> yes. >> any manner of m&ms, anything. that speaks volumes about them. what about the pillsbury doughboy? >> he's been around for a long time, and he's still paying off for general mills. the company paid something like $16,000 to produce him a long time ago and he is still very popular, very recognized. people feel these characters are familiar and safe. >> sure. >> and by the way, they're safe for companies, too. you know, they're not real celebrities who are going to get in trouble and embarrass the companies...
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