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Giving Thought: Nonprofits adapt to demands of the pandemic

Giving Thought Imagine you run a nonprofit that relies heavily on volunteer labor to accomplish its mission. Most of your volunteers are local seniors, but they’re all sheltering in place during the pandemic. What do you do? The short, oversimplified answer is “improvise.” Adapt. Raise more money. Recruit new volunteers. And, along with your staff, work even harder. COVID-19 has challenged all of us in various ways, forcing us to change our routines and find new methods to accomplish things that once seemed automatic. The nonprofit world in particular has responded to an explosion of societal need in an environment where we have to maintain physical distance from the very people we’re trying to help.

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