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How do you snamanage? >> it took us 50 hours not much different from your process. ultimately keep the naming to a small number. you need a decisionmaker or leader to name. if you name by committee, several things happen. it takes far too long. you compromise. that is a problem. anytime you get involved in a creative project that has to be a decisionmaker at the end of the day. >> it is hard to come up with names and crowd spring is a great way to just get some deal flow on names. go in and it is just not that expensive with services like yours to get ideas. i've always been surprised. i thoug...

End up with a name, how do you manage that process? >> this is tough. when we named crowd spring, it took us probably 50 hours. keep the number of people naming to a small number. you need a decision maker, a leader who is going to own the naming. if you're naming by committee, several things happen. first of all, it's going to take too long. second, you're going to compromise. that's a problem. any time you get involved in a creative project that has to be a diecision maker that decides. crowd spring is a great way to get deal flow on names. go in there. it's not that expensive to get some id...