Detailed text transcripts for TV channel - MSNBC - 20170507:11:52:00
End up with a name, how do you manage that process? >> this is tough. when we named crowd spring, it took us probably 50 hours. keep the number of people naming to a small number. you need a decision maker, a leader who is going to own the naming. if you're naming by committee, several things happen. first of all, it's going to take too long. second, you're going to compromise. that's a problem. any time you get involved in a creative project that has to be a diecision maker that decides. crowd spring is a great way to get deal flow on names. go in there. it's not that expensive to get some id...
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