As Sturgis Rally attendance slows, planners try to build for the future
Attendance at the annual August event, which generated an estimated $785 million last year in overall revenue for the city and state, has dropped
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Attendance at the annual August event, which generated an estimated $785 million last year in overall revenue for the city and state, has dropped
Jayda Hammer is precisely the type of person that Sturgis Motorcycle Rally managers are targeting as they try to develop the next generation of rally attendees to keep the event rolling for another 50 years or more.
Jayda Hammer is precisely the type of person that Sturgis Motorcycle Rally managers are targeting as they try to develop the next generation of rally attendees to keep the event rolling for another 50 years or more.
STURGIS, S.D. – Jayda Hammer is precisely the type of person that Sturgis Motorcycle Rally managers are targeting as they try to develop the next generation of rally attendees to
Attendance at the annual Sturgis Rally event has dropped by a third since the 75th and fell by more than 9% from 2021 to 2022.