Corporate Social Responsibility in Today's Global Business, According to Business Leader Igor Makarov
Business Leader Igor Makarov discusses the impact of CSR in today's global business landscape and its impact on operations and company direction
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Business Leader Igor Makarov discusses the impact of CSR in today's global business landscape and its impact on operations and company direction
India has come a long way since then. Many Indian businesses are now huge, and with great power (i.e. money) has come great(er) responsibility. They are foraying into the social sector, with corporate social responsibility imperatives creating thousands of schools for the underprivileged, universities, hospitals, sports academies, cultural institutions, etc. The NGO sector is no longer the preserve of the much-memed 'jholawalas'.
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Businesses with CSR budgets need to pick causes and NGOs that make for a strategic fit as every worthy cause can’t be funded and a differentiated approach would work better