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AI, data, and social commerce set to shape SEA marketing landscape in 2024 - Vimarsana News

AI, data, and social commerce set to shape SEA marketing landscape in 2024

Research from Temasek, Google, and Bain has forecasted the continued growth of Southeast Asia’s (SEA) booming digital economy, which remains o

How will the TikTok-Tokopedia alliance disrupt the Indonesian e-commerce space? | Analysis - Vimarsana News

How will the TikTok-Tokopedia alliance disrupt the Indonesian e-commerce space? | Analysis

With an $840 million investment on the line, TikTok and Tokopedia's new merger is primed to dominate the social commerce landscape in Indonesia. But how will this impending partnership actually play out, and who does it really benefit? Campaign explores.

Study: 67% of marketers to increase investments in influencer marketing in 2024 - Vimarsana News

Study: 67% of marketers to increase investments in influencer marketing in 2024

A significant 67% of marketers are upping their investment in influencer marketing.

TikTok takes over Indonesia's Tokopedia in bid to overcome ecommerce rules - Vimarsana News

TikTok takes over Indonesia's Tokopedia in bid to overcome ecommerce rules

Unlock the Editor’s Digest for freeRoula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter.ByteDance-owned TikTok

TikTok Taking Over Tokopedia in $1.5 Billion Deal - Vimarsana News

TikTok Taking Over Tokopedia in $1.5 Billion Deal

TikTok is reportedly investing $1.5 billion in Tokopedia to salvage its Indonesian eCommerce efforts following the introduction of new regulations.

Source: pymnts.com