AI, data, and social commerce set to shape SEA marketing landscape in 2024
Research from Temasek, Google, and Bain has forecasted the continued growth of Southeast Asia’s (SEA) booming digital economy, which remains o
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Research from Temasek, Google, and Bain has forecasted the continued growth of Southeast Asia’s (SEA) booming digital economy, which remains o
With an $840 million investment on the line, TikTok and Tokopedia's new merger is primed to dominate the social commerce landscape in Indonesia. But how will this impending partnership actually play out, and who does it really benefit? Campaign explores.
A significant 67% of marketers are upping their investment in influencer marketing.
Unlock the Editor’s Digest for freeRoula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter.ByteDance-owned TikTok
TikTok is reportedly investing $1.5 billion in Tokopedia to salvage its Indonesian eCommerce efforts following the introduction of new regulations.