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With an $840 million investment on the line, TikTok and Tokopedia's new merger is primed to dominate the social commerce landscape in Indonesia. But how will this impending partnership actually play out, and who does it really benefit? Campaign explores.
Unlock the Editor’s Digest for freeRoula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter.ByteDance-owned TikTok
TikTok is reportedly investing $1.5 billion in Tokopedia to salvage its Indonesian eCommerce efforts following the introduction of new regulations.
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ByteDance’s social media company to invest $1.5bn for controlling stake in GoTo unit
TikTok is reportedly turning to GoTo to revive its crucial Indonesian eCommerce business, working on a potential joint venture.