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71% of IPL viewers get influenced by ads with Bollywood celebs: iCubesWire survey - Vimarsana News

71% of IPL viewers get influenced by ads with Bollywood celebs: iCubesWire survey

With Indian Premier League (IPL) fever spreading across India and marketers promoting the event as one of the biggest advertising ecosystem in the country, a whopping 71 per cent of the respondents surveyed said their buying decisions get influenced if there is a Bollywood celebrity in streaming ads.

71% of IPL viewers get influenced by ads with Bollywood celebrities: iCubesWire survey - Vimarsana News

71% of IPL viewers get influenced by ads with Bollywood celebrities: iCubesWire survey

The survey further indicates that 74% of the respondents agreed that their buying decisions from IPL streaming ads get influenced by such ads that are targeted towards children or liked by younger age segment