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From the beginning. sometimes you test different messages, you test subject line, ps's, all sorts of different things. you figure out what is the best way to do this and that is what gives you the big results. >> one last question on immigration specifically. do you expect this outside game if they try to employee it on guns and immigration, it will be employed differently? or is it the same set of tactics that you try to use that campaign apparatus to employee. or is this a multifaceted thing you can do a lot of things with it? >> i think it will be similar. the difference in the immigration ...

Messages, you test subject line, ps's, all sorts of different things. you figure out what is the best way to do this and that is what gives you the big results. >> one last question on immigration specifically. do you expect this outside game if they try to employee it on guns and immigration, it will be employed differently? or is it the same set of tactics that you try to use that campaign apparatus to employee. or is this a multifaceted thing you can do a lot of things with it? >> i think it will be similar. the difference in the immigration fight is you've got much larger groups on the out...

From the beginning. sometimes you test different messages, you test subject line, ps's, all sorts of different things. you figure out what is the best way to do this and that is what gives you the big results. >> one last question on immigration specifically. do you expect this outside game if they try to employee it on guns and immigration, it will be employed differently? or is it the same set of tactics that you try to use that campaign apparatus to employee. or is this a multifaceted thing you can do a lot of things with it? >> i think it will be similar. the difference in the immigration ...

Romney can win south carolina because of his religion. i spent the better part of this weekend having conversations with friends and family back home and i can tell you that i think that romney could get a win. not because people think he is a good christian, or that he is in touch with them or because he has great economic policies, i think that south carolina residents will do something interesting. they will hold their noses because they hate barack obama so much. they do not like barack obama because he happens to be black. it's just that simple. and i'll give you two good example ps s of ...